The commercial begins with someone watching the end of the Will Ferrell GM Super Bowl ad. The woman watching is the rector/president of the university, Sunniva Whittaker, who quickly calls in her assistant to come up with a plan that will temper Ferrell’s anger. “We have to make a public apology and we have to get rid of anything else that might make Will envy us in any way.”
So they go about doing that, telling Americans that they are “truly sorry” and want to maintain their strong relationship with the United States. This is intercut with Whittaker putting stickers that say “Gas” over the “EV” markers on license plates. Rector Whittaker goes on to talk about how important her school’s student exchange with the United States is and shows an American exchange student being drilled into saying “I pay for tuition” over and over again—even though university students do not pay for tuition in Norway. Whittaker goes on to point out that her university collaborates on research projects—at this point she is interrupted by a research student who wants to tell her about strides being made in environmentalism in the school’s research labs. Whittaker waves her off, as she goes on to say that Norway will not stand in America’s way if they want to become the world leader in electric vehicles, “We’ll even help you.”
The commercial ends with a University employee calling in to say goodbye to Rector Whittaker as she is pregnant and will begin her “one year paid maternity leave,” and won’t see Whittaker for some time. Rector Whittaker hangs up the phone, telling the camera “Sorry about that,” and the woman on the other end of the line yells “Not sorry!”
General Motors and Will Ferrell’s Super Bowl commercial below.
The University of Norway’s response ad.